Survival Guide: Best 5 Lessons I've Learned After 40 Years

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Surviving the jewelry business for 40 years has meant many cycles of upturns and downturns and riding out the rocky times has required some pluck, good timing and plain ol' good luck - All key elements to success, which are sometimes difficult to identify and replicate. But what's important is to set the stage in your business to bring those intangibles to bear.

Everyday has been a learning experience and what's fueled both me and the growth of Jan Michaels Jewlry is my passion to create, which my mother helped to instill early on. My mother, if given a choice, would always choose to make something - practically anything - rather than buy it!

Looking back, I've learned an untold number of business and life lessons, which are often one and the same. But, today I'd like to share 5 invaluable lessons that I feel contributed to my staying power. Hopefully they will inspire and help you, whether you're just starting out or you've had a jewelry line or boutique for dozens of years.

Lesson 1
Be Fearless in Evolving Your Product Line

I have been fearless in trying out new ideas and styles. Even if the
final product didn't quite match my initial artistic vision, I have
faith that something interesting would materialize in the final
rendering of an idea. Also evolving to include new materials has been
critical. I started out making jewelry and accessories with leather
skins, rubber and plastics and gradually evolved to brass filigree and
semi-precious gemstones! It is these re-inventions that allowed my
business to thrive.

But sometimes the market forces you to
evolve your products like when in the mid-80s, the doors to competition
from China flew wide open, and consumers hungry for new creative designs
now had access to



Lesson 2

Listen Closely to Your Customers

Fashion Accessory Tradeshows have been a primary marketing and sales channel for my business for over the last 40 years, which put me front and center with hundreds of wholesale customers who, in turn, were on the pulse of the needs and tastes of thousands of men and women who bought from them. It is from these interactions and reltionsship...Read More


Lesson 3

Remember a Mistake or Miscalculation Can Also Be An Opportunity

Invariably you'll make a mistake or miscalculation whether it's a new hire that didn't work or a less than successful product launch that will emotionally sting, and affct your bottom line. But, often there's a hidden opportunity that may be presenting itself to you and you'll need to remain calm and centered to make sure you don't miss it. Early on in my business, i accidentally



Lesson 4

Hire a Good Financial Advisor that You Trust

Invariably you'll make a mistake or miscalculation whether it's a new hire that didn't work or a less than successful product launch that will emotionally sting, and affct your bottom line. But, often there's a hidden opportunity that may be presenting itself to you and you'll need to remain calm and centered to make sure you don't miss it. Early on in my business, i accidentally

Lesson 5

Don't Sacrifice Quality

Invariably you'll make a mistake or miscalculation whether it's a new hire that didn't work or a less than successful product launch that will emotionally sting, and affct your bottom line. But, often there's a hidden opportunity that may be presenting itself to you and you'll need to remain calm and centered to make sure you don't miss it. Early on in my business, i accidentally

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Customer Service
Jan Michaels, Inc.
PH: 1-800-971-7717
info@janmichaels.com
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